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It’s not easy publishing a magazine. You may know your message and who you want to reach. But it’s a constant challenge keeping the audience engaged. Since competition for reader time is virtually unlimited, how do you get their attention? Answer: By giving them a product they want to read. Almost sounds too simple, doesn’t it? The solution comes down to packaging. The mix of content and appearance needs to motivate the reader to reach for your publication first. How does your magazine stack up at the moment? To run a health check, try the following test. Pull copies of the last three issues as well as the best one you’ve ever produced. Compare. What criteria did you use for choosing the best — cover, articles, advertising support, reader feedback? How do the most recent issues stack up in comparison? Note: if the last one is the best you’ve ever produced, congratulations. So how are you going to top that for the next issue? MagDoctor is a suite of services designed to help publishers refresh their products. We’ll help you identify areas that need improvement and provide you with a recommendation to get it done. Available services include editorial planning, graphic design, staff training, advertising and marketing strategies, and maximizing revenue sources. If you need to review printing and distribution, we can help as well. Our team experts each have more than 20 years experience working with publishers. To discuss how that expertise can work for you contact
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communications services |
